Backbase: Banking in a Digital-First World

Jouk Pleiter, CEO, BackbaseJouk Pleiter, CEO
Banks today are on an audacious digital journey that calls for an expert guide or partner to traverse in the right direction; this is where Backbase steps in with its novel approach and exceptional product to accompany banks on their expedition. Sailing the turbulent financial seas, with its technology navigating through the digital voyage, Backbase struck the banking world with its robust omnichannel banking platform unifying all data and functionalities from traditional core systems into an accelerated and effective digital customer experience.

Leveraging microservices to allow operators create and run business capabilities on top of existing backend solutions is what makes the Backbase solution architecture, well layered and thereby most preferable. Supporting multichannel and omnichannel capabilities, as well as multimodal omnichannel, the solution goes a long way in the retail banking arena.

National Bank of Abu Dhabi (NBAD), a leading bank in the Middle East with branches nested in 17 countries ranging across five continents, is one of Backbase’s proud customers. NBAD uses Backbase to deploy its digital voice and experience, right across their widely distributed internet banking channel. The enhanced analytics of Backbase technology facilitates NBAD to monitor and measure in real time how ably their messaging is resonating with customers. NBAD group believes that Backbase has been instrumental in enabling them to rapidly respond and become accustomed as a business. Jouk Pleiter, CEO and founder of Backbase says, “We believe the market is increasingly recognizing the need for a unified omnichannel banking platform that can deliver seamless experiences, from point of contact with a customer all the way through fulfillment and across all channels.”